Evan B. Buckingham / Graphic Designer & Photographer
At Storrs Center Cycle, I was tasked initially with refreshing the logo. I began with rebuilding the old .jpeg logo with vectors so it could be scaled as needed. At this stage, the logo was also placed into the circle, which gave it more power to stand on it's own. The typeface Avenir had been chosen as it is clean and concise, and carries itself well as a headline or in copy. The C's in the logo were then recreated to match proportions and styling of Avenir. With the new logo and branding in place, I set out to build a website where we could show the typical prices, hours, location, etc., as well as showcase the custom bike and wheel builds that SCC is known for. The information presented in the website needed to be clear and easily found. In addition to laying out and building the website, I was in charge of taking new photographs and curating existing photographs for the website. In addition to the website, I created jerseys, kits, and tees for the shop. The road race kits were inspired by vintage race cars from the 60's, while the mountain kits are a strong contrast with their 80's metal inspiration. I also designed tees that were heavily inspired by Fat Chance and Fat City Cycles jerseys from the early 90's.