Locked Groove Media was an idea for a publishing firm brought to me by a friend. I liked the idea so much though, that I decided to continue with the branding and create a poster series for it. The idea of the “print & film & music.” on repeat stems from the locked groove of a record repeating itself when a side has finished playing. I felt that Locked Groove could make the biggest impact if it evoked a sense of nostalgia and reminded people that print, film, and music are indeed alive and well.